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Personal Brand6 min
How LinkedIn's Social Selling Index affects us
SSI is your personal-brand score, recalculated weekly. It has four components — and it rewards SEO-like patience.
Profile = digital CV
Complete, verified, content-producing profile is the first signal. The other three components can't fire without it.
Find the right people
Not random invites — targeted, personalized outreach. Operate inside the weekly 200-invite cap with quality not quantity.
Share insights
Meaningful comments, shares and posts lift sector visibility. Realtime marketing — content tied to current events — moves SSI noticeably.
Relationship strength
Long-term relationships in one sector beat frequent pivots. Trying to hike SSI overnight fails. Plan monthly, stay consistent.